Before joining Green Mill Supercritical, Wes was with Surterra Wellness as President of Florida. With Surterra, Wes led a fully integrated operation from cultivation and production through to dispensary and delivery services. He helped redefine the brand strategy for the company and oversaw rapid growth in the Florida market. As President and CEO of Green Mill Supercritical, he’s excited to be part of the team and build on the instrument-grade supercritical CO2 extraction system Green Mill has developed – the SFE Pro. It is best-in-class technology, and the company is dedicated to driving extraction innovation for cannabis operators and consumers around the world.Wes is a seasoned executive who spent almost 20 years with Coca-Cola around the world including time in Istanbul and Tokyo. Earlier in his career, Wes was an investment advisor and continues to stay close to the market – especially when it comes to cannabis stocks.View the profile
About the talk
What are current assumptions around the capital needed to build a viable extraction operation? How well are we understanding consumer demand in a given marketplace, and the best ways to use the proper technology to lower the overall expense of an extraction system? The precision and efficiency of supercritical fluid extraction using CO2 provides under-appreciated benefits over other solvents. Consumers are getting smarter about the oils they put in their bodies at the same time that production efficiencies play more of a key role in profitability. Explore what it really takes to provide a dispensary with the extract they need, and why there's a host of factors that will drive the future of cannabis oil.
02:35 Right-sizing capital investment for extraction business
04:45 Who consuming what and how?
06:03 Where’s the bottleneck?
07:42 Meet NEK Hemp
09:45 Extraction systems
10:50 Starbucks analogy
11:35 Extraction solution
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Thanks to all of you for coming out to listen to this afternoon in the late afternoon spot. So we appreciate that very much on with some of the team from Green Mill and excited for all of us to be here and experience. This conference has been pretty impressive today. Seeing a lot of the really smart Innovative stuff that's going on in this space. So it's fun to be a part of me to give you just a little brief background on me and then I'm going to get into this subject almost a 20-year Coca-Cola veteran. I left Coke a couple of years ago and I ran down to Florida and was
running the Florida business for Surterra, which is one of the original license fees in Florida fully integrated top to bottom business in cannabis. So we did all the cultivation extraction process sing distribution the whole nine yards and I left that business and I'm from Atlanta. I live in Atlanta and I came across Green Mill and was just fascinated. And really impressed with the technology to Green Mill was developing and putting in the market and after some discussion came on to lead this company into its next phase of growth, which I'm very excited about today. I'm
really going to focus the discussion today on maybe a little bit of a controversial subject. And if I do anything that I hope I do is leave you with a a couple of questions and just things you might wonder about right you can agree with me or not agree with me, but I want to talk about right-sizing your capital investment when it comes to the extraction part of the business and that doesn't mean smaller or bigger necessarily mean he's just right-sizing it and I wanted to just challenge some of the things that I think we've been thinking about as an industry when it comes to extraction
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