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Concentration 2019
May 30, 2019, Pala, USA
Concentration 2019
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Formulations for Mainstream Consumers
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About the talk

Extraction for the modern businessman in the most time-sensitive industry boom since BitCoin. How Phil got his start, the ups and downs, and the RAIDS! Phil wants to share his expertise in spotting the whales, taking on investors, and how marijuana conglomerated in 5 years. Hemponomics 101

01:30 The Indica/Sativa dichotomy is so 1990s

02:48 New consumers, new needs

06:48 There is no cannabis than getting high

09:07 New goal: deliver consistent compositions

14:05 Challenge: control genetics and environmental factors

15:17 Challenge: choosing the right extraction

18:36 Challenge: what does full spectrum actually deliver

21:31 Process: define the intended effects

22:47 Process: define mechanism to achieve effect

24:48 Process: alternate research and development

26:21 Process: other considerations

28:30 Q&A

About speaker

Tristan Watkins
Chief Science Officer (CSO) at LucidMood

Dr. Tristan Watkins is a neuroscientist that studies how terpenes and cannabinoids interact with the nervous system and applies this knowledge to create cannabis formulas that deliver distinct and predictable effects. His cannabis research began as a passion project during graduate school at Vanderbilt University, where he researched reward system activation in cannabis users and how changes in brain structure and function lead to changes in cognition and behavior. Dr. Watkins currently serves as the Chief Science Officer of LucidMood, the leading brand of functional cannabis products.

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How can we start using novel formulations to really better appeal to the mainstream user? That's this newer user. Not the person who's been using cannabis while it's on the black market for the last 10 years and had to integrate into life with a new person who is finally starting to accept its benefits It's fun what have you but you're starting to dabble. So how can we make products that basically best fit their lifestyle right? I'm so a little bit of the road map for the talk today. So obviously these consumer needs are beginning to evolve as the consumer changes. There are some new goals for

the Cannabis company for the Cannabis industry is actually started to meet some of the challenges that are actually presented right now why formulating your cannabis products actually help address some of these challenges and then Play kind of an abstract if you will on how you can start going about formulating your products. Alright, so first of all this whole Indica Sativa. Got anything is completely outdated at this point. There's a variety of different benefits effects that cannabis can offer. Our people are recognizing that there are these different benefits and

effects and they're starting to seek them out just simply naming things Indica Sativa or hybrid combo doesn't really deliver any certain information to the consumer. So we should really start working towards a new friend's New Frontier data does fantastic work and they've already said it's really common reasons why people are already turning the Cannabis obviously things like relaxation stress are really dominated

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