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Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
+ 4 speakers
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Concentration 2019
May 31, 2019, Pala, USA
Concentration 2019
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CONCENTRATE on Branding Your Extraction
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About the talk

When you consider the abundance of marketing names to consider when deciding between different cannabis cultivars, several questions should be conjured. Like what does it all mean? What does Stranger Grape actually mean? Or DJ Flo? If the cultivar is a hybrid, what parent plants were crossed? And in today’s cannabis world, where there are still loads of opportunities to be the ‘first’, or to change history, intellectual property means everything. So, when you cultivate what you know is a novel chemovar, how can you prove that the product is original? The answers to these questions can all be found in genomics. This panel will provide expert discourse on how genomics can help businesses innovate, advance, protect their tech, and verify what’s in a name.

00:10 Intro

03:35 Problems and issues

17:55 Dosing

24:54 Alternative methods

30:12 Building presence

34:50 Labeling and regulations

40:50 Marketing

44:45 Consumer education

About speakers

Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
Myles Golden
Co-founder, President at Cali Style Technologies LLC
Steven Bennett
Founder and Chief Scientific Officer at Prescott Logic Technologies Ltd.
Mauria Betts
Founding Partner at Potency
Philip Northcutt
Founder, CEO at Sierra Gold Hemp

Celeste is a seasoned marketing professional who has gathered significant notoriety in the cannabis industry over the past 6 years (10 additional in mainstream marketing). She has taken many cannabis start-ups through very successful launches, gaining unmatched exposure for what are now some of the largest industry brands. Celeste is a frequent speaker on marketing in the cannabis industry at some of the largest cannabis industry expos and events. She has pioneered the most renowned and highly-educational cannabis publications in the industry starting with Terpenes & Testing / Extraction Magazine, Cannabis Compliance & Packaging News, and the most recent being CBD Health & Wellness Magazine. She also produces events such as Terpenes & Testing World Conference 2018, the entire CBD Expo Tour, CONCENTRATION 2019: a Cannabis Extraction Conference, CannaFarm Con, and the Cannabinoid + Natural Products Expo all powered by her publications. She sits on several boards within the cannabis industry including the Cannabis Cultural Association, CALM, and MC4MS.

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Specializing in eCommerce and Subscription Businesses – Myles Golden has helped such startups into growth states such as Dollar Beard Club (now Beard Club) and Coolbox (featured on ABCs Shark Tank) with enabled and expanding their eCommerce platform and sales. Taking the knowledge and expertise gained from over 15 years in eCommerce, Myles and team have crafted out a Turn-Key solution to enable CBD merchants to manage their online business with ease of use and amazing reporting coupled with fraud analysis and chargeback tools. The partnerships build with CBD backed sponsoring banks and fulfillment centers has fore-fronted the popularity of CBD:Cart’s release.

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Dr. Steven Bennett is the Founder and Chief Scientific Officer of Prescott Logic, a leader in the processing space that aims to accelerate knowledge of the deconstruction and reconstruction of cannabis to maximize its therapeutic potential. An expert in cannabinoid research, processing and product development, Dr. Bennett is also a molecular biologist with a background in neurodegenerative disease, opiate receptors and melanoma. He holds two patents and four provisional patents and has published a series of peer-reviewed papers. Dr. Bennett has a PhD in Molecular Medicine from the University of South Florida College of Medicine and a BS in Biochemistry from Eckerd College.

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Mauria is the founder of one of the first cannabis creative agencies, Potency. Since founding Potency in 2014, she has lead brand development for some of the most successful cannabis companies currently on the market, including Select, CCELL, Yerba Buena, and Upward Cannabis Kitchen. Her affinity for emerging markets and collaborating with industry leaders has resulted in an international client roster. Mauria is also Director of Branding for Stem Holdings Inc., a publicly traded, multi-state, vertically integrated cannabis company. In addition, she serves on the National Cannabis Association’s Packaging and Labeling committee.

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Beach, then lived in Grass Valley for several years before opening the Sierra Gold lab in Pahrump, Nevada. He started his entrepreneurial hustle as a party host then a cafe and vintage store owner, eventually moving and shaking his way into the cannabis sector. Phil founded Land-4-215, 420FarmlandUSA.com, Sierra Gold Distribution, and ROS1N (Ros_One) Extraction Machines. Phil is a member of the University of Nevada-Hemp Advisory Board, he serves on the board of directors for KVMR.org, and is a member of the Farmer Veteran Coalition. He has produced cannabis events and speaks publicly about cannabis, education and veteran issues. Phil exited marijuana entirely to enter the hemp industry in 2017, he is an advocate for hemp as a model to save conventional farms and marijuana farmers alike. CBD has changed his quality of life and he is taking this message to the world. He is both determined and invested in the future of hemp, as well as intent on making it the world’s most manufactured commodity.

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First of all, welcome everybody. Thank you for being here and I'll put it up here. So hopefully so far. Everyone has enjoyed the conference. Thank you all for coming. I am very happily impressed with this. You know, it's funny because we put on a lot of conferences throughout the year and on a few different things CBD Expo Tour, CannaFarmCon. This is the one I was the most worried about. I was hoping that it went off well, it was just when you niche so much

does something like this you keep cutting your market and I'm just very grateful that it ended up well, and so thanks to my staff for that and Jason Lupoi. Thank you. Jason, you are the most amazing editor I've ever seen. And so thank you all for being here and being in this industry. It's an amazing one and it's definitely when I started Terpenes and Testing and Extraction Magazine. It was one of the fastest-growing parts of the industry and it still is because so much of what we do is based on extraction. So thank you for being here

now on to the fun stuff. Now I'm well known for doing panels that are different and the one thing that I will never do is can my questions. They have no idea. What I'm going to do. I have not spoken to them. I refuse to give them questions because I don't want them to prepare their answers and it's just the way that I tend to do things because I want to keep doing real. I want

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Celeste Miranda
Myles Golden
Steven Bennett
Mauria Betts
Philip Northcutt