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White Gold – The Power And Process Of White Labeling Your CBD Product

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Dawn Peacock
Producer and Co-Host at CBD Talk Podcast
+ 5 speakers
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CBD Expo MOUNTAIN 2019
October 12, 2019, Denver, USA
CBD Expo MOUNTAIN 2019
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About speakers

Dawn Peacock
Producer and Co-Host at CBD Talk Podcast
Abraham Rahmanizadeh
Co-Founder & COO at Leafwell Botanicals
Chase Howard
SVP, Sales & Marketing at Hemp Foundry, Inc.
Craig Nandoo
President at JBK Wellness Labs
Derek Du Chesne
Chief Growth Officer at EcoGen Labs
Jason Hastings
Director of Science and Manufacturing at Centuria Foods

Frustrated by the power of closed-minded people with an agenda to keep a plant under lock and key, Dawn created CBD Talk Podcast with Harley Damico to support the spread of knowledge and slash the stigma surrounding one of the most powerful tools in any person's armory for good health.

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Cofounder & COO of Leafwell Botanicals, a licensed hemp extraction & hemp derived product manufacturer in Steamboat Springs, CO that has its own brand and also white labels for several other brands in the industry. Prior to launching Leafwell Botanicals, Abe worked as an M&A investment banker at Barclays where he covered a multitude of industries in Latin America.

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Chase Howard is an entrepreneur, motivator, leader, growth hacker. He works for some projects as Wu Mountain Tea, Lucid Investments, Hemp Foundry, Inc., and Kickfurther.

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Mr. Nandoo draws on a depth of experience in both the formulation and business logistics of the OTC personal care industry. Mr. Nandoo has years of executive level experience in the natural products industry, specializing in the manufacture and distribution of products to national and international retailers and retail chains.

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Prior to joining the team at EcoGen Laboratories, Derek was the Co-Founder of Healing Ventures, a full-service agency and digital marketplace dedicated to CBD, Chief Marketing of Klique Inc. where he oversaw all aspects of marketing and brand development, Associate Producer of Allegory Creative Management, and Key Account Manager of Gold Coast Partners. In his role of Chief Growth Officer of EcoGen Laboratories, Derek provides strategic, tactical and operational leadership to design, develop and deploy the companies agenda. He is accountable for growth including oversight of expansion, product development, sales operations, new revenue and strategy. He ensures that marketing, sales and products have a budget that allows for experimentation while achieving business revenue and project objectives. He is responsible for building out, leading, developing and managing the sales team globally. He is accountable for all products, services and solutions in EcoGen Laboratories portfolio.

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I am a seasoned Food Safety Engineer and Laboratory Director with 8+ years of research leadership and testing experience in the food and beverage safety food production, and higher education sectors. Recognized for demonstrating a natural aptitude for leading laboratory teams, as well as for creating laboratory and testing management programs, I have a history of contributing to company growth throughout my career. Professional focal points include laboratory design and buildout, method development for analytical equipment

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About the talk

Learn the importance of white labeling and how it can turn your CBD product into an evolving asset. By allowing other companies to market and sell an already developed product under a different brand name, your cannabinoid creations can take on new life and added value. This is an intriguing model to boost business and increase income by utilizing a long practiced trick of the trade. This panel will look at the process, power, and possibilities that white labels can offer to your CBD business and why it is a better time than ever to explore this proven tactic.

00:27 Introduction

05:33 Biggest mistakes of small companies in the industry

12:30 White labeling advantages and processes

24:30 Consistency and testing of products

29:07 Get to know your manufacturer

33:30 Product, process and people

35:18 Cost efficiencies of white label products

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My name is Chase Howard. I am the Senior Vice President of Sales and Marketing for the Hemp Foundry were also known as EDI located in Steamboat Springs. We also have a location in Monee, Illinois. I got into this industry for a multitude of reasons namely it's my passion. It has been for about 10 to 12 years, but I also did lose my sister to lupus and CBD and cannabis for a huge part of her life during the last couple months of her life. And so I think being on The Cutting Edge of R&D and understanding what this plant in the cannabinoids that are within it can really do is something that I

want to infuse into my life and make sure that I kind of in okay. alarm for her. My name is Abe Rahmanizadeh, one of the Co-founders of Leafwell Botanicals and we're basement Steamboat Springs in Colorado and silver to chase, you know, I got into the industry after seeing CBD in hemp in general helped several people in my family tremendously know my mom has rheumatoid arthritis go to my grandma and my sister has epilepsy it's impacted them tremendously is giving my sister freedom to drive get a driver's license. You don't think she never thought you would have so it it's

something I want to help you. Don't get out there as much as possible in doing it, right? Cuz I think that's one of the things this industry needs some help on long-term. I'm Craig Nandoo I'm with JBK Wellness Labs. We are a custom manufacturer based in San Diego. We've been contract manufacturing for about 10 years. We've been working with CBD since 2012. And so in those early days of CBD,

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Dawn Peacock
Abraham Rahmanizadeh
Chase Howard
Craig Nandoo
Derek Du Chesne
Jason Hastings