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Immense Opportunity In Big Box Behemoths – Getting Your CBD In Big Box Stores

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Holly Ford
Founder at President of International Business Brokerage
+ 4 speakers
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CBD Expo MOUNTAIN 2019
October 12, 2019, Denver, USA
CBD Expo MOUNTAIN 2019
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About speakers

Holly Ford
Founder at President of International Business Brokerage
Sandra Thibodeau
Founder & CEO at Cannabis Business Opportunities
Stephen Barmore
Director of New Business Development at Corners Packaging
Kelly Bruce
President of Sales at A Boring Life
Peter Murane
Co-Founder and CEO at 1965

Holly A Ford is the Founder and President of International Business Brokerage, Zarian Firm; Award-winning franchise developer; contributor to 13 publications on business acquisitions and franchising; and the Co-anchor of West420 News. Ford is a best-selling author; Create Your Own Wealth - A Collection of Two-Minute Topics on Franchising. Her new book on cannabis; Exploit the Magic of Cannabis, will be released on October 31st, 2019.As a Trainer and Keynote Speaker. Ford employs the rich resources and stunning business success of Tony Robbins, and Bert and John Jacobs (Life is Good), to infuse individuals and business owners with the transformational power that creates real success. Ford is mission-driven to "Empower Humanity with Creative Force". She is the co-founder of Freedom Flower, a powerful organization that focuses on 'Just Laws' and true freedom for all of humanity. In the business sector, she has ignited an initiative to leverage businesses world-wide as a social entrepreneurial catalyst for global change through her program ‘Impact Franchising.

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Sandra Thibodeau is Founder and CEO of Cannabis Business Opportunities, a company that focuses on providing professional acquisition support services and supply chain management for its clients. Sandra has spent over 13 years as an acquisition professional for the federal government where she created policy and procedures and obligated millions of taxpayers dollars in acquisition of Programmed Depot Maintenance, major repair and modification of Coast Guard shore facilities and fixed aids to navigation, technical and logistical support for real property and environmental compliance, including medical equipment, supplies and services for the Department of Veteran Affairs. Since her entry into the industry, she has co-founded two companies; Helping Everyone Make Progress (H.E.M.P), a 40 acre research farm in Arkansas as well as INET, a supply chain technology company. Sandra has helped guide and teach companies that are entering the Cannabis industry properly plan and establish their respective supply chains and educating them on the importance of acquisition planning, procurement, supply chain management and easing the concerns of doing business with the government.

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Stephen Barmore has been working at Corners Packaging as the Director of New Business Development for the past year. The focus of his work has been identifying market trends with regard to brand evolution and presentation. He has overseen the operations of Corners Packaging on a daily basis from website design to social media to marketing efforts. In this presentation, he aims to highlight what Cannabis and CBD companies should be looking for when selecting a packaging vendor, and how sustainability also factors into those choices. There are many different things to consider when developing a company's pipeline, and packaging is often the most important branding tool a company has. It is essential to partner with the correct companies and to get your packaging right.

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Kelly has been in the CPG industry as a senior level leader for the past 15 years working in the Natural Foods, Grocery, General Merchandise, and Retail Merchandising. Most recently, Kelly was the Division President for the Kroger business with a national food broker. She oversaw the retail merchandising team, sales of multiple departments and managed eleven direct reports and developed a team of 80 associates. Kelly has managed brokers, worked on business strategy, implemented retail effectiveness improvements, chaired the diversity council, participated on the advisory council, was on the executive steering committee for the largest private label broker in the U.S., is an active member of the women’s leadership committee, and developed mentoring programs during her career. Kelly brings a wealth of knowledge and management experience to our business.

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Peter is the co-founder of Mox Mind + Body, which is emerging as a category leader in topical CBD. Peter is an entrepreneur with deep experience in innovation and brand strategy. He is the founder of BrandJuice, a brand strategy and design. He is also co-founder of three other companies. Peter brings extensive consumer products expertise to the Mox Mind + Body team, having spent seven years in brand management and finance with The Clorox Company. He is a graduate of Dartmouth College and a native of Colorado.

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About the talk

We all know that the big box retailers attract customer traffic that is hard to beat. What we don’t always know is how to take advantage of this lucrative opportunity for placement of your CBD products. One well-placed end cap or display on the shelves of these stores can quickly turn to ongoing success and increased visibility for any growing CBD business. A once off-limits location for CBD products is now an amazing opportunity. But where to start? This panel will highlight what it takes to get your CBD goods on the shelves and into the hands of the hordes of customers that roam the aisles while walking through the process from initial approach to end results.

00:20 Introduction

02:57 First step of getting your product to the market

08:15 Curaleaf and compliance issues

10:11 How to position and distribute your brand?

14:18 How to make contact with buyers?

17:21 Destination location for CBD products

19:52 Packaging CBD products

24:40 Retailers strategy for shelving

26:03 Typical purchasing order

28:57 Product margins

30:56 Protecting consumers and the bottom line

35:45 Q&A

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Holly Ford
Sandra Thibodeau
Stephen Barmore
Kelly Bruce
Peter Murane