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Data Drives Dollars – What CBD Products Do Consumers Actually Want?

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Jason Tropf
Franchise consultant at Cannabis10x.com
+ 4 speakers
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CBD Expo MOUNTAIN 2019
October 12, 2019, Denver, USA
CBD Expo MOUNTAIN 2019
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About speakers

Jason Tropf
Franchise consultant at Cannabis10x.com
Andrew Clark
CEO/Owner at World Class Health
Chris Franks
CEO at Cleverfunnel
Jenelle Kim
CEO at Progressive Care (RXMD)
Robert Jennison
President/Managing Member at Loud Associates

My family business is my first love - we spent our lives building and franchising our concept to 81 locations. We now consult over 250 franchise concepts including my favorite, our cannabis franchise. We help perspective business owners create or locate business systems and blueprints to leverage a wealth of knowledge, avoid recreating the wheel and maximize growth potential. I share cannabis and CBD interviews with the top founders and CEO’s, including publicly traded dispensaries and the top 3 CBD E-commerce sites, exploring business opportunities. Find interviews in bite sized chunks of powerful how-to’s, cheat-sheets, check-lists and blueprints exclusively on Cannabis10x.com

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Andrew Clark is the CEO and founder of World Class Health. He started the company in January of 2018, with a vision to provide premium quality CBD products from a source you can trust. Before CBD Andrew worked in the Cannabis industry as a growing assistant and progressed into consulting. Prior to leaving the University of Colorado Boulder to start World Class Health, Andrew was studying Anatomy and Physiology with the goal of becoming a surgical physician assistant. His passion for helping others lead him to CBD, and from there WCH was created.

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Chris has spent the past 20 years serving Denver’s startup community as an entrepreneur, marketer, and thought leader. His experience navigating the opportunities and challenges faced by early-to-mid-level startups has been instrumental in the growth of many Denver-based companies, including founding Denver Start-up Week and Denver Founders. In 2017, Chris co-founded CleverFunnel CBD, a growth marketing agency dedicated to reshaping the standard approach to customer acquisition and navigating a difficult landscape for CBD ecommerce.

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Dr. Jenelle Kim is the lead formulator for, HempMeds; Cannabis Beauty Defined, Dixie Botanicals, Rev!ve, and many more. Dr. Jenelle Kim’s passion to help others learn more about East Asian medicine inspired her to create quality CBD products. Derived from the hemp plant, CBD is a therapeutic holistic oil that contains various benefits for the human body. Jenelle is considered a pioneer for luxury CBD skincare products that help heal and improve the skin. Her custom formula has transformed the lives of hundreds of individuals.Dr. Jenelle Kim is devoted to integrating the philosophy, medical wisdom and expertise of East Asia with the advancements of modern life and medicine of the West in order to touch and positively affect the lives of others. Jenelle holds a Master of Science Degree in Traditional Oriental Medicine (MSTOM) and is Nationally Board Certified in Herbology, Oriental Medicine, and Acupuncture. She furthered her studies abroad, training with some of the most respected doctors and herbologists of East Asia.Through the companies she co-founded - Orience ,Tao of Man, and JBK Wellness Labs - Jenelle is able to share the healing power of Traditional Oriental Medicine with a greater audience around the world. Now, Jenelle wishes to share the 8 Keys, a blueprint for life that will always lead one to find their correct path – the path of purpose, focus, fulfillment and the most optimal relationships with those around us.

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Relationship building with the ability to communicate with individuals at all levels.Hands on experience in promoting and maintaining healthy relationships with clients. Excellent customer service skills working with clients to resolve concerns in a professional manner. Known for initiative, dependability, meeting goals and achieving results. Ability to work in a fast paced environment adapting to constant change.

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About the talk

CBD business owners and cannabinoid entrepreneurs all have ideas as to what the next big trend in the industry might be. It could be a topical anti-aging CBD wonder cream breakthrough, a line of craft cannabinoid cocktails or a hundred other great possible products. But where does the data direct us? What do the statistics show? Why do the figures often turn to facts? For budding business people and experienced economists alike, this panel will examine the hard data that drives the trends, and ultimately dollars, in the rapidly expanding CBD industry.

00:18 Introduction

05:09 Different ways to source your product

08:15 Cost difference to hit the white label

12:30 Determining your target audience

18:31 How to advertise your CBD products?

22:30 Budget to start your CBD business

24:35 3 reasons why people buy CBD

26:25 Which audiences drive traffic?

30:15 An example of how to source the product

36:09 Unique products

38:50 How to enter the market?

40:04 Q&A

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Jason Tropf
Andrew Clark
Chris Franks
Jenelle Kim
Robert Jennison