Duration 49:29
16+
Play
Video

CBD Marketing: For Entrepreneurs & Start-Ups

The audio is available only after a purchase
To tickets
Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
+ 5 speakers
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
CBD Expo MOUNTAIN 2019
October 12, 2019, Denver, USA
CBD Expo MOUNTAIN 2019
Request Q&A
Video
CBD Marketing: For Entrepreneurs & Start-Ups
Available
In cart
1 520 ₽
1 520 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Add to favorites
10
I like 0
I dislike 0
Available
In cart
1 520 ₽
1 520 ₽
$20
$20
€ 18
€ 18
A$28
A$28
  • Description
  • Transcript
  • Discussion

About speakers

Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
Alex Seleznov
President at Pure Hemp Botanicals
Flip Croft-Caderao
Founder & Principal at Greenlit Agency
Josefine Nowitz
Co-Founder & Managing Director at Cannabis Creative
Katie Nauert
Co-Founder, Chief Operating Officer and Graphic Designer at CBD LION
Shayda Torabi
Co-Founder at RESTART CBD

Celeste is a seasoned marketing professional who has gathered significant notoriety in the cannabis industry over the past 6 years (10 additional in mainstream marketing). She has taken many cannabis start-ups through very successful launches, gaining unmatched exposure for what are now some of the largest industry brands. Celeste is a frequent speaker on marketing in the cannabis industry at some of the largest cannabis industry expos and events.She has pioneered the most renowned and highly-educational cannabis publications in the industry starting with Terpenes & Testing / Extraction Magazine, Cannabis Compliance & Packaging News, and the most recent being CBD Health & Wellness Magazine. She also produces events such as Terpenes & Testing World Conference 2018, the entire CBD Expo Tour, CONCENTRATION 2019: a Cannabis Extraction Conference, CannaFarm Con, and the Cannabinoid + Natural Products Expo all powered by her publications. She sits on several boards within the cannabis industry including the Cannabis Cultural Association, CALM, and MC4MS.

View the profile

Alex Seleznov founded and designed the vertical integration of Advanced Extraction, LLC in 2015. An innovative company specializing in organically produced Hemp Products that strive toward everything being done by working and living consciously. As President and CFO, Alex’s responsibilities include complex reconciliations, solutions for increased profitability and systematically creating processes to improve efficiency. Also, he manages the most publicly known division of AE, Pure Hemp Botanicals, which has been recognized as a global leader in Hemp- based CBD products. Prior to the organization of the Company Alex was a financial analyst for Tagawa Greenhouse Enterprises, operating more than 2 million square feet of greenhouse space across three different states, and a controller for Seleznov Capital Advisors withover twenty years business experience in accounting and finance with the last seven years in the horticultural and cannabis industry. He is a board member and Treasurer for the National Hemp Association and has appeared at numerous speaking events such as NOCO, Colorado AG Forum & CWCBE. He has provided content and appeared in Greenhouse Grower Magazine, Hemp Industry Daily and Hemp Connoisseur Magazine as one of the "100 People you should know."

View the profile

Flip has spent his last decade helping top tier brands such as Bud Light, Caesars Entertainment, Pizza Hut, ESPN, American Express, Susan G. Komen target customers through digital advertising and creative content. He built Greenlit Agency to bring this experience of advertising highly-regulated industries through digital media to the growing cannabis industry. Greenlit is headquartered in Los Angeles and currently works with some of the largest cannabis and CBD brands in the nation.

View the profile

Josefine Nowitz is the Co-Founder of Cannabis Creative Group (CCG), a full-service marketing agency providing web design & development, digital marketing and branding services. A key member of the CCG team, Josefine manages all CCG’s marketing and sales initiatives.Josefine earned an MBA from Fitchburg State and a BA in Business Administration in Operations & Information Management from the University of Massachusetts Amherst. Prior to founding CCG, Josefine served as the Director of Business Strategy for Champ Internet.

View the profile

Katie competed at the collegiate level where she was a 2 time All-American Athlete and Female Athlete of the Year (2009). In 2015 she was inducted into the Carthage Hall of Fame having the most digs in school history. Determined to excel on and off the court, Katie received a degree in graphic design and started working with a small marketing firm working with clients at Fortune 500 companies. Katie left the small firm to grow her design skills as a freelance graphic designer and shortly after, in 2017, Katie Co-Founded CBD LION. This helped rapidly excel her graphic design, marketing and operational skills. She has a passion for photography and art which translates into the colorful design and packaging created for CBD LION. People are drawn to her creative branding and informational marketing materials. Katie loves educating people through her designs, at trade shows and networking events. She brings knowledge and expertise in starting and growing brands from scratch with transparency labeling and a playful color scheme. CBD LION has quickly become a recognized brand in the CBD Industry and is known for their unique branding!

View the profile

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation in Austin. She's currently the Co-Founder of RESTART CBD, a THC free CBD wellness company. And has formerly held marketing positions at WP Engine and WebDevStudios. Additionally, she runs an Austin based travel and lifestyle blog called "With Shayda” which has afforded her opportunities to work with brands ranging from Texas Monthly and SoulCycle to The Westin. When she's not busy looking for the best vegan ice cream on the road, you can find her in her hometown of Austin, Texas pursuing her passions for fitness, wellness, and CBD education as Texas fights for more cannabis reformation.

View the profile

About the talk

The once niche field of CBD products has exploded into a thriving global market with high demand. Entrepreneurs seeking to expand their reach have turned to social media networks such as LinkedIn and Instagram to expand their professional reach, and those have proven useful strategies in enlisting both new clients and new contacts. Finding high-yield ways to publicize your presence include unique branding, attending trade shows, and an online presence. As with any field, stretch and expand your collective network by working alongside other industry leaders who came before, and by collaborating with leaders in other industries. 

00:18 Introduction

03:56 Effectiveness of a billboard advertising

08:24 Using social media for CBD marketing

16:33 How to do a review campaign?

22:04 Role of marketing in CBD education

32:35 Non-digital marketing. Podcasts and events

41:48 A piece of advice to your younger self

Included in subscription

Share

Cackle comments for the website

Buy this talk

Access to the talk “CBD Marketing: For Entrepreneurs & Start-Ups”
Available
In cart
1 520 ₽
1 520 ₽
$20
$20
€ 18
€ 18
A$28
A$28

Access to all the recordings of the event

Get access to all videos “CBD Expo MOUNTAIN 2019”
Available
In cart
11 321 ₽
11 321 ₽
$149
$149
€ 131
€ 131
A$209
A$209
Ticket

Subscription “Access to all conferences content”

Full access to all published conferences content, valid 12 months

 50 907 ₽
 $670
 € 587
 A$937
Subscription

Similar talks

Jason Tropf
Franchise consultant at Cannabis10x.com
+ 4 speakers
Andrew Clark
CEO/Owner at World Class Health
+ 4 speakers
Chris Franks
CEO at Cleverfunnel
+ 4 speakers
Jenelle Kim
CEO at Progressive Care (RXMD)
+ 4 speakers
Robert Jennison
President/Managing Member at Loud Associates
+ 4 speakers
Available
In cart
1 520 ₽
1 520 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Victoria Trusty
Senior Account Manager at Canna Advisors
+ 5 speakers
Ken Krell
Founder/CEO at Total Wealth Strategies
+ 5 speakers
Ella Cressman
Founder at HHP Collective
+ 5 speakers
Stephen Dale
Director of Training at Green Diamond Consulting
+ 5 speakers
Virginia Lee
CBD Research Manager at Brightfield Group
+ 5 speakers
Available
In cart
1 520 ₽
1 520 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Dawn Peacock
Producer and Co-Host at CBD Talk Podcast
+ 5 speakers
Abraham Rahmanizadeh
Co-Founder & COO at Leafwell Botanicals
+ 5 speakers
Chase Howard
SVP, Sales & Marketing at Hemp Foundry, Inc.
+ 5 speakers
Craig Nandoo
President at JBK Wellness Labs
+ 5 speakers
Derek Du Chesne
Chief Growth Officer at EcoGen Labs
+ 5 speakers
Jason Hastings
Director of Science and Manufacturing at Centuria Foods
+ 5 speakers
Available
In cart
1 520 ₽
1 520 ₽
$20
$20
€ 18
€ 18
A$28
A$28

Buy this video

Video

Access to the talk “CBD Marketing: For Entrepreneurs & Start-Ups”
Available
In cart
1 520 ₽
1 520 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Celeste Miranda
Alex Seleznov
Flip Croft-Caderao
Josefine Nowitz
Katie Nauert
Shayda Torabi