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Rob Streisfeld
CEO at BeyondBrands
+ 4 speakers
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CBD Expo MOUNTAIN 2019
October 11, 2019, Denver, USA
CBD Expo MOUNTAIN 2019
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CBD Expo MOUNTAIN 2019
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CBD Expo MOUNTAIN 2019
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The Skinny On The ECS: Endocannabinoid System Functionality
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About the talk

The endocannabinoid system, or ECS, is a biological system composed of lipid-based retrograde neurotransmitters that bind to cannabinoid receptors. The ECS has important physiological functionality not only in the central nervous system (CNS) but also in peripheral tissues, including nerve fibers, the GI tract, adipocytes and muscle tissue. The structure of endocannabinoids are similar to that of phytocannabinoids, therefore learning more about the ECS informs us as to the mechanism by which THC and CBD exert their physiological effects. We will be discussing the implications of recent research on the way that we view these effects and the physical and cognitive actions that are not thought to be influenced by the ECS. 

00:21 Introduction

07:12 Endocannabinoid system as the future of medicine

10:20 Supporting your endocannabinoid system

15:45 CB receptors

20:33 Benefits of microdosing

23:05 Cannabinoid treatment

31:44 Q&A

About speakers

Rob Streisfeld
CEO at BeyondBrands
Graciela Moreno
Director of Member Engagement at CBD Industry Association
August Dunning
Chief Science Officer at Eco Research LLC
Chip Paul
Forensic Researcher & Endocannabinoid Health Scientist at TrueMedX
Steve Kazemi
COO at Precision Plant Molecules

Dr. Rob Streisfeld is a passionate consumer advocate and educator with over 15 years of Natural Health & Natural Products Industry experience. A Doctor of Naturopathic Medicine and Certified Natural Food Chef, “Doc Rob” as widely known, provides an informed and innovative perspective to support branding, marketing, PR, and other business development needs with a focus on education and community. Over the past decade, Doc Rob has helped to identify and expand key health categories such as probiotics, enzymes, whey protein, fermented foods, whole food supplements, and more. His passion for plant-based, whole food nutrition is both sincere and contagious. His most recent focus is rooted in Cannabis, cannabinoids, and the benefits they offer. He hosts a podcast, "Concierge for Better Living" on CannabisRadio.com and has recently published a book, The Cannabis Conundrum, which is a #1 Best Seller on Amazon.

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Graciela Moreno is a dynamic entrepreneur focused on supporting the cannabis industry through her many years of experience in navigating the ever-evolving demands of this exciting industry. Ms. Moreno is the founder and CEO of La Dulce Vida, a unique hemp product-based brand that focuses on providing high-quality CBD rich products to customers and supporting an authentic holistic approach to health & wellness. Prior to founding La Dulce Vida, Ms. Moreno was the catalyst to co-founding, developing, and designing CannaInvestor Magazine, the first interactive digital publication in the Cannabis Sector that provided insights on market trends and expert advice about cannabis investments. Ms. Moreno possesses extensive industry knowledge from cannabis cultivation to branding and product development. With an enthusiastic, innovative approach to results-driven, strategic planning she is an incredible addition to the CBD Expo.

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Director of Research for Cannabis Biochemical metabolic reactions and enzymatic responses to ionic minerals in the production of Cannabinoid compounds and Terpenes. Ongoing research into the application of specific terpene fragrance mapping to pharmacological medical applications for medical Cannabis. Actively developing new high yield A-pinene and D-Limonene strains for interrupting the NF Kappa B signalling pathway in white fat deposits to stop cancer cells from replicating in Breast Cancer Inventor of Liquid Ladybug Inventor of MP Remover Inventor of My Weed Minerals

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Chip is a 6th generation Oklahoman and a proud member of the Chickasaw Nation. He is a graduate of the University of Oklahoma with a BS in Mathematics and has done graduate work at Oklahoma State University. Chip began his public career working with Bell, Phillips Petroleum and Williams Communication on projects for such customers as the NFL, PGA, NBA, NHL, ESPN and various other top national news organizations. His private career began in health and wellness and is today one of the leading ECS experts in the nation.

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Steve executes PPM’s strategy of becoming the leading non-psychotropic cannabinoid-based ingredient supplier globally. His depth of experience, keen operational oversight, & dedication to advancing PPM’s science-based approach to extraction, refinement and purification provides him with great fulfillment knowing he is contributing to humankind by getting the most out of the complex cannabis plant to help people improve the quality of their lives. Steve earned a bachelor’s degree in Chemistry from the University of New Mexico.

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Good afternoon. My name is Dr. Rob Streisfeld referred to as Doc Rob more often. It is a pleasure to be here today for a CBD Expo Mountain 2019. This is a great opportunity to educate ourselves. If you're having before cannabis cannabis and endocannabinoid system of a wonderful panel here today, I'm very happy to moderate. The best thing about this is I don't have to talk much. I have a big mouth. I talk a lot. I love this topic, but we have an amazing time today. So thank you for joining us. And without I'm just

jumping to introductions and then we'll go in and talk a little bit and opening time for Q&A as well that the funny joke they were talking about before we jumped on was the title of this. The skinny on the ECS endocannabinoid system functionality and this system is so amazing and so immense in our body that 45 minutes is really going to be the thin down skinny version of this topic, but it's a further investigation to learn more about this and I think everyone in the market globally is still learning more so as much as we stay we know today is going to be tomorrow to it that I'm going to

introduce our panel starting with Graciela Moreno owner of Dolce Vita welcome. The depth of information came from different parts of the country. So Gracia, please get us a little if you don't mind at night. So about my background actually do come from the Cannabis industry,

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Rob Streisfeld
Graciela Moreno
August Dunning
Chip Paul
Steve Kazemi