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CBD Expo Tour EAST 2019
November 15, 2019, Orlando, USA
CBD Expo Tour EAST 2019
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CBD Expo Tour EAST 2019
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CBD Expo Tour EAST 2019
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CBD Advertising – Alternative Methods for an Unconventional Industry
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  • Description
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About the talk

This panel will dive into the ever important yet still strictly regulated world of CBD advertising. Most products available to the public can employ a wide variety of advertising tactics to aide in sales and marketing efforts. CBD, however, falls outside of the norm when it comes to advertising due to the regulations and legalities that still exist on the industry. Widespread acceptance and expansive growth makes changes to these regulations seem inevitable, yet hurdles for advertising CBD products still remain. This panel will focus on highly effective tricks and tactics to get any CBD product the proper advertising necessary to increase audience and brand awareness. Industry insiders will share their advertising knowledge through essential outlets such as print, digital, PR, radio and podcasts.

00:20 Intro

05:07 What to do next? Advice

08:13 Launching a brand to get noticed by audience

13:32 Channels

15:48 Budget strategy

18:55 Traffic

21:18 SEO and traffic – budget

24:53 Small budget

26:52 Methodology

29:00 A story is important

34:15 Senior audience

38:20 Tik Tok

40:42 Sustainability

44:50 Engagement

About speakers

Jason Tropf
Franchise consultant at Cannabis10x.com
Flip Croft-Caderao
Founder & Principal at Greenlit Agency
Michael Barbaro
VP of Sales at iHeartMedia

My family business is my first love - we spent our lives building and franchising our concept to 81 locations. We now consult over 250 franchise concepts including my favorite, our cannabis franchise. We help perspective business owners create or locate business systems and blueprints to leverage a wealth of knowledge, avoid recreating the wheel and maximize growth potential. I share cannabis and CBD interviews with the top founders and CEO’s, including publicly traded dispensaries and the top 3 CBD E-commerce sites, exploring business opportunities. Find interviews in bite sized chunks of powerful how-to’s, cheat-sheets, check-lists and blueprints exclusively on Cannabis10x.com

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Flip has spent his last decade helping top tier brands such as Bud Light, Caesars Entertainment, Pizza Hut, ESPN, American Express, Susan G. Komen target customers through digital advertising and creative content. He built Greenlit Agency to bring this experience of advertising highly-regulated industries through digital media to the growing cannabis industry. Greenlit is headquartered in Los Angeles and currently works with some of the largest cannabis and CBD brands in the nation.

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Driving results & developing relationships through passion, connection & care” Michael has been in the media advertising industry for over 20 years. Known for Revenue & Business Development, Client Relationships, Leadership and Strategic Planning, Mike has regularly been recognized for sales excellence and people development. Mike is committed to sales because he loves seeing the end result…the success others achieve in what they do, and how they apply themselves in order to make a difference. He believes there's nothing you can't accomplish if you are comfortable being uncomfortable.

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I am going to let the panelists introduce themselves and I tell you a little bit about them and their companies and I will start start with that. So Michael, let's just go with you first Celeste, thank you for having us. Michael Barbaro, VP of Sales at IHeartMedia in the Tempa market. We are the biggest media company in the country. So I always like to use props and I brought a couple of props to come to describe what we do and I was walking down the

hall with my Beats by Dre on I know this is what you see. So when you think about the audio or Sound business at I heart is in right think about this now add a different layer and understand how this thing has change the way you consume media and most in particular sound or audio the business that we're in and then out of this bad boy, right who could have conceived just 10 years. That the way we consume media would be so drastic with the advent of the phone, right? So understand that with over 800 radio stations all across the country

cute digital platforms. Are we can Target you on your phone? Yes. We do know where you are, right delivering messages you want to be in front of eye in the podcast face. We are the number one come up commercial podcaster in the world. So when you think about audiences and help retain the CBD, you know, we put the content out there attract our consumers our listeners, and then lend their ears their eyes, and some instances to you guys to sell a product to educate and that's over here at my heart and soul as I couldn't thank you enough for making fun of the day. Welcome, Michael. Thank

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Jason Tropf
Flip Croft-Caderao
Michael Barbaro