MySpace.com, The Vans Warped Tour, Pink, Microsoft, Comcast, Even Hotels, Billboard Music Awards, Capital One, The Grammys, Sundance Film Festival and the Adult Swim are just a few of the iconic brands and early adopters Melissa Jones has developed and executed campaigns for since her agency’s launch in 1998. As a twenty-year-old founder with an obsession for co-creation and building the life she knew possible, Melissa’s successes read like a who’s who of the entertainment, innovation and entrepreneurial spaces.Her stories of epic failures and lessons learned, while building monetization and visibility for even the most strategic brands and campaigns, will redefine your business’ definition of what is possible when “no” is not an option. Melissa Jones is a connection catalyst, trendsetting Chief Partnership Officer and Co-Founder of Marque Media, a Forbes Agency Council Member. She has also been a Board Member of the Las Vegas National History Museum since 2018.View the profile
Customer Communication Profesional. Marketing, sales, customer service, branding, and data driven feedback are all one interrelated action, customer communication. Whether on the front lines of working with customers, training/coaching/managing those on the front line, or building comprehensive communication strategies for any component of customer communication, I know how to build and maintain customer relationships.View the profile
As the Vice President of Sales & Marketing for Planet 13 Holdings Inc., I divide my time between the strategic approach of business marketing and the depths of visual creativity. By using design to tell a story full of passion and purpose, I combine various styles and techniques to achieve creative solutions that are authentic, lasting, and impactful. From creative concept through to execution, my goal is to create memorable content that delights and inspires. I am a visual communicator, collector, connector, and creator.View the profile
Over 20 years of extensive experience in different facets of marketing, including PR for Levi's, M&L for Viacom MTV, on-screen guerilla marketing for Alfa Romeo, artworks for National Geographic, and more, gives Dino H Carter a unique and comprehensive approach and in-depth understanding of the interaction between brands, consumer, and commerce.Dino is passionate about brand experience and aligning a brand's personality, values, and attributes with its community.His substantial experience gives D Branding the tools to evaluate both the branding process and the implementation of the brand strategy across all company departments and its public-facing identity design, advertising, and marketing.Dino lived, worked, and traveled in Europe, The Middle East, and the USA, which contributed to his deep understanding of consumer behavior in a global economy. He is contributing articles to MG Magazine, a guest on podcasts and speaker. Always on the cutting edge, Dino H Carter works with companies and entrepreneurs in the Medical Cannabis industry, including branding work, packaging design, consulting and more.In his presentation, brand expert and owner of D Branding, Dino H Carter, will educate about the difference between brand thinking and business thinking, how successful brands use the brand as a management tool, what is brand strategy and how to create one, why logo design is not branding, and what are the steps you should take for your business success.View the profile
A 9 year veteran of the Los Angeles, New York, San Francisco and San Diego commercial advertising and brand development industry. Marco ventured into and fell in love with the cannabis industry in late 2011 at a small medical farm in Lake County, CA and quickly moved up the management chain of command.During his stint working and living in Los Angeles Marco jumped into the television/film industry head first. Working alongside some of the greatest and most talented advertisers in the world. Quickly finding his stronghold on the production management side at first, and then evolving into the creative leadership role of executive producing.Marco is considered to be a conscientious and very well connected leader in the marketing industry. Specializing in video brand marketing the transition into the Marketing Director role here at GreenBroz was a smooth one. Always conscious of the “big picture” perception of our Brand, Marco has successfully adapted and modified his talents into this burgeoning cannabis industry.View the profile
About the talk
Sometimes, looks are everything, and it doesn’t hurt to have a professional that can navigate the distinct marketing challenges this nascent industry presents. This panel will explore the challenges of the marketing and branding of a product. Our speakers will weigh in on social media marketing, online presence, and creating a brand that will thrive in the quickly expanding world of the cannabis farming industry. They will touch on the importance of partnerships and how—in this industry—growing your network is vital for learning, improving, and success. What obstacles do we face as we try to expand our reach and increase yield? There is a good chance our speakers can help.
01:24 Biggest misconceptions about successful branding
10:46 Know and engage with your audience
14:57 Importance of partnerships and networking
20:21 Best social media to promote your product
25:53 Using Reddit for promotion
27:30 Should you focus on sustainability?
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Joseph Hyler is the Owner and Director of Lush Leaf marketing specialization is marketing. His location is in Sacramento California. David Farris is the Director of Sales and Marketing for Planet 13. His specialization is in sales marketing branding and design and he is from my hometown of Las Vegas. Dino Carter Brand Expert and Owner at D Branding specialization branding and marketing location in Hollywood, California, and Los Angeles. Marco Jimenez Marketing Director
of GreenBroz harvesting specialization the video marketing strategy located right here in San Diego. So we're too talk about a lot of things today in specifically growth-focused marketing and branding when it comes to social media employment video marketing branding partnership. And are the first thing I want to ask the panel and feel free to jump in as you like it. What is the biggest misconception that you or you find? Does the industry have about 2 pencils?