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Melissa Jones
Co-Founder/Chief Partnership Officer at Marque Media
+ 4 speakers
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CannaFarm CON 2019
August 2, 2019, San Diego, USA
CannaFarm CON 2019
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It Takes a Village: Marketing & Branding
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About speakers

Melissa Jones
Co-Founder/Chief Partnership Officer at Marque Media
Joseph Hyler
Owner - Director at Lush Leaf
David Farris
Director of Sales & Marketing at Planet 13 Holdings, Inc.
Dino Carter
Brand Expert & Owner at D Branding
Marco Jimenez
Marketing Director at NUG

MySpace.com, The Vans Warped Tour, Pink, Microsoft, Comcast, Even Hotels, Billboard Music Awards, Capital One, The Grammys, Sundance Film Festival and the Adult Swim are just a few of the iconic brands and early adopters Melissa Jones has developed and executed campaigns for since her agency’s launch in 1998. As a twenty-year-old founder with an obsession for co-creation and building the life she knew possible, Melissa’s successes read like a who’s who of the entertainment, innovation and entrepreneurial spaces.Her stories of epic failures and lessons learned, while building monetization and visibility for even the most strategic brands and campaigns, will redefine your business’ definition of what is possible when “no” is not an option. Melissa Jones is a connection catalyst, trendsetting Chief Partnership Officer and Co-Founder of Marque Media, a Forbes Agency Council Member. She has also been a Board Member of the Las Vegas National History Museum since 2018.

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Customer Communication Profesional. Marketing, sales, customer service, branding, and data driven feedback are all one interrelated action, customer communication. Whether on the front lines of working with customers, training/coaching/managing those on the front line, or building comprehensive communication strategies for any component of customer communication, I know how to build and maintain customer relationships.

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As the Vice President of Sales & Marketing for Planet 13 Holdings Inc., I divide my time between the strategic approach of business marketing and the depths of visual creativity. By using design to tell a story full of passion and purpose, I combine various styles and techniques to achieve creative solutions that are authentic, lasting, and impactful. From creative concept through to execution, my goal is to create memorable content that delights and inspires. I am a visual communicator, collector, connector, and creator.

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Over 20 years of extensive experience in different facets of marketing, including PR for Levi's, M&L for Viacom MTV, on-screen guerilla marketing for Alfa Romeo, artworks for National Geographic, and more, gives Dino H Carter a unique and comprehensive approach and in-depth understanding of the interaction between brands, consumer, and commerce.Dino is passionate about brand experience and aligning a brand's personality, values, and attributes with its community.His substantial experience gives D Branding the tools to evaluate both the branding process and the implementation of the brand strategy across all company departments and its public-facing identity design, advertising, and marketing.Dino lived, worked, and traveled in Europe, The Middle East, and the USA, which contributed to his deep understanding of consumer behavior in a global economy. He is contributing articles to MG Magazine, a guest on podcasts and speaker. Always on the cutting edge, Dino H Carter works with companies and entrepreneurs in the Medical Cannabis industry, including branding work, packaging design, consulting and more.In his presentation, brand expert and owner of D Branding, Dino H Carter, will educate about the difference between brand thinking and business thinking, how successful brands use the brand as a management tool, what is brand strategy and how to create one, why logo design is not branding, and what are the steps you should take for your business success.

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A 9 year veteran of the Los Angeles, New York, San Francisco and San Diego commercial advertising and brand development industry. Marco ventured into and fell in love with the cannabis industry in late 2011 at a small medical farm in Lake County, CA and quickly moved up the management chain of command.During his stint working and living in Los Angeles Marco jumped into the television/film industry head first. Working alongside some of the greatest and most talented advertisers in the world. Quickly finding his stronghold on the production management side at first, and then evolving into the creative leadership role of executive producing.Marco is considered to be a conscientious and very well connected leader in the marketing industry. Specializing in video brand marketing the transition into the Marketing Director role here at GreenBroz was a smooth one. Always conscious of the “big picture” perception of our Brand, Marco has successfully adapted and modified his talents into this burgeoning cannabis industry.

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About the talk

Sometimes, looks are everything, and it doesn’t hurt to have a professional that can navigate the distinct marketing challenges this nascent industry presents. This panel will explore the challenges of the marketing and branding of a product. Our speakers will weigh in on social media marketing, online presence, and creating a brand that will thrive in the quickly expanding world of the cannabis farming industry. They will touch on the importance of partnerships and how—in this industry—growing your network is vital for learning, improving, and success. What obstacles do we face as we try to expand our reach and increase yield? There is a good chance our speakers can help.

00:22 Introduction

01:24 Biggest misconceptions about successful branding

10:46 Know and engage with your audience

14:57 Importance of partnerships and networking

20:21 Best social media to promote your product

25:53 Using Reddit for promotion

27:30 Should you focus on sustainability?

30:26 Q&A

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