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CBD and eCommerce

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Javier Cano
Director at Nexcess
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 CBD Expo Tour NORTHWEST 2019
June 28, 2019, Seattle, USA
CBD Expo Tour NORTHWEST 2019
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CBD and eCommerce
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About speaker

Javier Cano
Director at Nexcess

Javi has been marketing technology solutions for over 10 years. He’s advanced his marketing expertise while developing varied, comprehensive, and inventive strategies for startups, mid-size and enterprise organizations across the country. In his current role, he focuses on integrated targeted marketing campaigns to SMBs. In early 2018, Javi identified a unique trait among a burgeoning set of new customers at Liquid Web. Many of these new customers were CBD brands who experienced pain points around their previous host, merchant processor, or e-commerce platform provider. Javi and CBD experts worked with the eCommerce pros at Liquid Web and their connections to merchant processors to develop a unique solution for this high-growth market.Javi’s expertise and deep dive into high risk merchant processing for CBD entrepreneurs make this talk a ‘must see’ for anyone who is considering or already in the business of retail/online CBD sales.

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About the talk

CBD is a booming industry and whether you're already in it or considering getting in, chances are you have or will likely face a lot of hurdles selling CBD online. This presentation will cover what you need to consider and watch out for when trying to sell CBD online.

00:11 Introduction

02:24 3 steps you’ll face before selling online

02:46 Step 1: Opening a business bank account

03:35 Step 2: Getting a merchant account

07:59 Step 3: Choosing an eCommerce platform

12:53 Driving traffic to your store isn’t so easy

18:02 Ways to build traffic and SEO

23:16 The importance of email marketing

26:28 About Liquid Web

27:57 Q&A

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Thanks for hanging out with us for the last session of the day and it's right. This is the last one today, but don't worry. There's a bunch more tomorrow. So I'd like to introduce the Director of Demand Generation for Liquid Web his name is Javi Cano and he's going to talk about CBD in e-commerce. I'm here today to kind of like help educate people about CBD in e-Commerce in what you need to watch out for when you're getting into it as well as some of the Hermitage are also faced with marketing as well. So like my goal is to help you understand setting it up one

and then to go home with some tactics the marketing tactics that you can do today. So who am I I'm a I'm going to take marketer for 10 years. I worked at startup companies and in large Enterprise organizations from infrastructure to take eCommerce platforms a year ago. Last June, we noticed a couple of customers coming through from ever coming to us through Shopify and they were CBD Brands and they were getting like kicked off and so happened to have back to back to back and I talked to some of myself

Oaks and they said yeah they were asking if we receive any friendly and then also if we can help him find like a merchant processor and so that's kind of weird light bulb went off that haters that there's really a big pain here. And what can we do? How can we help and how can we solve it and it took a couple of months and in October of last year is when we get our kind of first small thing to you then and it was really it went

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