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Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
+ 3 speakers
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CBD Expo WEST 2019
December 6, 2019, San Diego, USA
CBD Expo WEST 2019
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How To Approach CBD Marketing For Entrepreneurs And Start-Ups
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About speakers

Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
Aaron Silverman
Co-Founder, President & CRO at MediaJel, Inc.
Chris Franks
CEO at Cleverfunnel
Susan Rust
CEO and Founder at 4Blooms.Guru

Celeste is a seasoned marketing professional who has gathered significant notoriety in the cannabis industry over the past 6 years (10 additional in mainstream marketing). She has taken many cannabis start-ups through very successful launches, gaining unmatched exposure for what are now some of the largest industry brands. Celeste is a frequent speaker on marketing in the cannabis industry at some of the largest cannabis industry expos and events.She has pioneered the most renowned and highly-educational cannabis publications in the industry starting with Terpenes & Testing / Extraction Magazine, Cannabis Compliance & Packaging News, and the most recent being CBD Health & Wellness Magazine. She also produces events such as Terpenes & Testing World Conference 2018, the entire CBD Expo Tour, CONCENTRATION 2019: a Cannabis Extraction Conference, CannaFarm Con, and the Cannabinoid + Natural Products Expo all powered by her publications. She sits on several boards within the cannabis industry including the Cannabis Cultural Association, CALM, and MC4MS.

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Aaron Silverman is a serial entrepreneur with vast experience in the cannabis industry. He excels in defining, developing and executing strategies to generate new business, new products and expanding revenue channels. Silverman brings his deep expertise in advertising, marketing, business development and corporate training to MediaJel as a co-founder where he serves as President and Chief Revenue Officer.

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Chris has spent the past 20 years serving Denver’s startup community as an entrepreneur, marketer, and thought leader. His experience navigating the opportunities and challenges faced by early-to-mid-level startups has been instrumental in the growth of many Denver-based companies, including founding Denver Start-up Week and Denver Founders. In 2017, Chris co-founded CleverFunnel CBD, a growth marketing agency dedicated to reshaping the standard approach to customer acquisition and navigating a difficult landscape for CBD ecommerce.

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With her strong background in enterprise web development and marketing, Susan Rust leads the 4Blooms.Guru. Her focus is on people-based marketing through social media amplification, brand building, design, web, content and SEO/SEM. She’s recognized nationally as a trainer, speaker, and mentor in the Drupal open-source community. As a Business Analyst at Drupal Anywhere, Susan trademarked Client Wrangling and taught firms how to deliver successful projects. Her expertise includes enterprise web projects, business operations and digital design.

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About the talk

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. While this is going on, marketers are floating in a grey area–you want to sell your product/service and tell people about it but you don’t want to overhype the benefits either. To avoid the chaos, consider developing marketing messages that are based in the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

02:50 Marketing

06:00 Independent dealers

11:05 Successful channels in marketing

20:08 Problems and solutions

26:17 2020

31:00 Q&A

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When you're in a position like it sounds like you guys are weird telling somebody else's story at some point before you were telling their story. They told you theirs right and they sold you on their story. They made you a believer out of what was it they were doing and wanted to do and wanted to say and so when you find yourself in that position, which we often do because I get a new bought in and I get excited about some of the times we talked you

into the passion and I and I say to myself me and how do I help other people hear about that? And I realize well, I just need to find other people that listen like I do they're interested in that same story and right there is another audience. Can you go and find that we're willing to sit and listen to that story and understand parts of it by and did believe it and then with your own passion like you would turn around like you're hurt another good story than the other than you and you turn on you to share with the same passion. You're not going to believe this. Driving over here at the

girls had this and then all the sudden with all that emotion and all that passion. You're telling somebody else's story if someone else is buying it and then some World they called us a fish story the other day. That's what that's why you missed it to you just find other folks are willing to listen just like you were cuz they had to sell you just like you need to sell someone else on their story for them as an advocate. I'm going to tell you a slightly different view, which is I think that you have to like the origin story and the passion is why you started the company,

but I would drive me bananas and less to do with CBD and more to do with startups in the whole is how narcissistic startups are If you want to talk more about me. I think being able to express the passion in the reason why you did this is really critical. I think normally at the start of

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