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Brian Lytle
CBD Business Consultant at Brian Lytle Consulting
+ 5 speakers
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CBD Expo MIDWEST 2021
April 9, 2021, Indianapolis, USA
CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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What to Consider When Choosing a White-Labeling Partner
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About the talk

There are a variety of reasons for choosing to white-label your products. White-labeling, also called private-labeling, is the purchasing of a finished product from a company and adding your brand and identity to it. In the hemp and CBD industry, brands choose to white-label oils, isolates, hardware, websites, marketing and advertising content, and more. When choosing your white-labeling partner, shared vision and goals, open communication, transparency and honest reporting, and a good track record of performance are all things you should be looking out for. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner you have in mind can deliver that in a positive way.

00:50 Experiencing the industry

05:51 TV companies specialization

09:33 CBD products

14:33 Non-disclosure agreement

18:55 Target market

23:10 Supply chain experience

28:12 Particular pieces of equipment

32:21 Hydrophobe

36:39 The cannabis plant

40:57 Communication with the government

45:03 The hemp rulings

About speakers

Brian Lytle
CBD Business Consultant at Brian Lytle Consulting
Ethan Wehr
Affiliate Manager at ZOHKO
Jim Bostic
CEO & Founder at Soulful Botanicals
Rocco Iannapollo
Director Of Business Development at Cannabis Kitchen Supplies
Jessica Arent
Chief Compliance Officer at Cannabidiol Life
Matthew Werner
Business Development Manager at Kaizen Global Partners

I like to consider myself a pioneer in the hemp CBD space. Before getting involved in the hemp industry, I had a successful personal training company. I helped individuals grow through a comprehensive plan utilizing both healthy eating and exercise. It is with the same passion and knowledge that I apply these holistic principles to my work with CBD. Over the past 5 years I have started two CBD companies that have each grown to upwards of 1 million dollars. In addition to ownership roles, I have also been involved in manufacturing and distribution of CBD products. I am now taking everything I have learned and am helping companies get started and thrive in the Hemp CBD space.

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I’m a freelancer providing professional writing, graphic design, and consulting services exclusively to the CBD/cannabis industry. I specialize in helping my clients get clear on their marketing strategy by developing great content and providing assistance with promotional campaigns. And I can do the same for you. My goal is to capture the attention of your ideal clients by exercising the latest marketing trends, engaging with your target audience, and unlocking your cannabis brand's potential. I’m all about leveraging your unique characteristics while expressing the distinctive value within your message.

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Have a question about the cloud or Microsoft Azure in general? Feel free to connect with me. I am a Microsoft Certified Azure Cloud Solutions Architect and can help you with any of your cloud needs. I do consulting work through my company Web Revival. I am also working on a new Industrial Hemp startup company called Hemp Foundry. This company has a mission to supply the best Hemp products and be a champion for the Industrial Hemp movement in the USA.

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After having spent nearly 30 years in the Oil and Gas Industry, I left corporate America and fulfilled a life-long passion and began working in the cannabis industry. After a couple of consulting gigs, in 2017 I became the Director of Emerging Channels at Tundra Restaurant Supply, in Boulder, CO. Tundra has served the restaurant industry for 25+ years and is now serving the cannabis industry as Cannabis Kitchen Supplies. Since then, I've gained extensive knowledge and built strong relationships with cannabis industry leaders, and readily share these learnings and relationships with clients and other professionals in the industry. Utilizing deep business acumen, particularly around supply chain and vendor management, I advocate for client needs. In addition to optimizing client supply chains (using Total Cost of Ownership principles), I help companies implement sustainable business practices and develop business strategies to improve performance and enhance resiliency.

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If we are to be taken seriously in the Hemp space for the extracts and products we are creating in the name of "medicine" then it is incumbent upon us to hold a standard of excellence in all aspects from seed to shelf that is incomparable in quality, safety and consumer care. Professional known for planning and execution of compliance strategies, including digital content, print, and media content, affiliation management, packaging and label management, facility management and operational oversight for FDA FTC Compliance. Public Speaker, Educator and Panelist for industry regulation and compliance for events such as CBDEXPO TOURS, HEMP WORLD EXPO, WORLD CBD AWARDS , TEXAS HEMP CONVENTION and more Published Author - Modern Gladiator Magazine, THC Magazine, 10,000 Couples Magazine, Forbes

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Designing and modifying recruiting procedures, recording recruiting metrics, supervising the recruiting team and monitoring the recruiting teams performance. Striving to ensure the companies recruitment process is effective and efficient as possible.

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Brian Lytle
Ethan Wehr
Jim Bostic
Rocco Iannapollo
Jessica Arent
Matthew Werner