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Ryan Allio
Vice President of Sales at ZuRI CBD
+ 4 speakers
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CBD Expo MIDWEST 2021
April 10, 2021, Indianapolis, USA
CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A
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About the talk

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

01:50 Specific issues

05:25 Science brand

09:45 Competitive products

13:40 Distribution channels

17:30 Sales representative

22:09 Planting the seeds

25:15 Search engine optimization

30:30 Cure your anxiety

35:30 Social workers

40:10 Consulting company

45:20 Testing the magazines and websites

50:20 Millennials

About speakers

Ryan Allio
Vice President of Sales at ZuRI CBD
Cassandra J. Howard
TitleDirector of Brand & Product Marketing - Cannabis Division at Evolution Built
Luke Costello
Regional Sales Manager at Mach Technologies
Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
David Hyde
CEO, CBD Industry Consultant

- 5 years selling implantable and disposable medical devices - Strong Cardiothoracic and Vascular Surgeon relationships - 2010 "Top Performer Award" recipient - 2012 "Top Performer Award" recipient - Consistently ranked in the top 10 Specialties: As a Territory Manager, selling both disposable and implantable medical devices, I have strategically built a strong customer base including Cardiothoracic and Vascular surgeons; comfortable in a highly competitive sales arena, and selling in an OR setting

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The competition for consumer's attention grows stronger every day. That's why it's more important than ever to have the right integrated marketing strategy to drive your business. I am a tenured Marketer with 12+ years of experience in both B2B and B2C industries. I love working with clients to identify new opportunities and create actionable plans to promote & grow their business. I'm passionate about marketing and have a proven track record of managing a variety of campaigns and programs achieving optimal results. I am always looking for a challenge in which I can utilize my creativity and critical thinking to successfully achieve business objectives!

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Luke is currently serving the International Hemp and Cannabis extraction/processing industry by providing Turn Key Automated Extraction Solutions to new and existing organizations. While being involved every step of the process from submitting your initial application, to your initial lab design and compliance planning, designing end to end automated equipment solutions through (Winterized Crude, Distillate, Isolate, many many more end products), equipment installs, custom SOPs, and lifetime support.....Mach Technologies is involved at every step, to ensure you have a partner through the tough times and friend to celebrate with down the road!

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Celeste is a seasoned marketing professional who has gathered significant notoriety in the cannabis industry over the past 6 years (10 additional in mainstream marketing). She has taken many cannabis start-ups through very successful launches, gaining unmatched exposure for what are now some of the largest industry brands. Celeste is a frequent speaker on marketing in the cannabis industry at some of the largest cannabis industry expos and events. She has pioneered the most renowned and highly-educational cannabis publications in the industry starting with Terpenes & Testing / Extraction Magazine, Cannabis Compliance & Packaging News, and the most recent being CBD Health & Wellness Magazine. She also produces events such as Terpenes & Testing World Conference 2018, the entire CBD Expo Tour, CONCENTRATION 2019: a Cannabis Extraction Conference, CannaFarm Con, and the Cannabinoid + Natural Products Expo all powered by her publications. She sits on several boards within the cannabis industry including the Cannabis Cultural Association, CALM, and MC4MS.

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Ryan Allio
Cassandra J. Howard
Luke Costello
Celeste Miranda
David Hyde